See how retailers are using cutting edge technology in an effort to make the online shopping process even easier for consumers.

Every year, the National Retail Federation holds a convention called Shop.org. This is where companies come to explore new technologies that can be used to make the shopping experience even easier.

Follow KTLA Tech Reporter Rich DeMuro on Facebook or Twitter for cool apps, tech tricks & tips!

Here are the companies we checked out:

EverThread – automated tech that helps customers see the item they want in a wide variety of colors and styles

VNTANA – creating interactive holograms that can be used as shopping assistants or information kiosks in malls

Invertex – technology that lets you measure your shoe size using 3D modeling and sensors in your phone

Bond – making machines that can write notes using real handwriting and ink